Memento Community Guidelines
Last Updated: December 2023
PLEASE READ THIS POLICY CAREFULLY BEFORE USING THE APP
These Community Guidelines (the Guidelines) are here to ensure a respectful and safe experience for all members of the Memento community. While we celebrate creativity and freedom of expression, our users come from all over the world, and we ask that you are mindful of different cultural norms when sharing content on our platform.
Our mobile application Memento (our App) contains real-world augmented reality experiences, meaning that through a smart phone or smart wearables, users will be able to view and interact with digital content (Mementos) integrated alongside the physical world.
These Mementos will be exact to each location. This allows users to not only attach digital content to locations anywhere in the world to revisit at a later stage and / or share with friends and family, but also, using our interactive map, create routes or trails between Mementos (Routes).
By using our App, or our website mementosocial.com (our Website) (altogether our Portfolio) you are agreeing to comply with these Guidelines and our Terms of Use, both in spirit as well as to the letter. Thank you for being a valued member of our community and helping us maintain Memento as a safe and expressive space for all.
We amend these Guidelines from time to time. Every time you use our Portfolio, please check these Guidelines to ensure that you understand them.
Breach of these Guidelines may result in content being deleted, your access restricted, or any account you have with us being suspended or terminated.
We can transfer our rights and obligations under these terms to any third party, provided this does not adversely affect your rights under these terms.
To contact us about these Guidelines, please email info@mementosocial.com.
The Guidelines
1. Remember your privacy
We are thrilled that we are bringing so many people together into our community. However, users must always be careful to respect their own, and others’, privacy. You are responsible for the content you upload to our App.
You must not post any content from a personal residential address, or containing personal information of yourself or other individuals.
We retain the right to remove, without notice, any content which is posted from a personal residential address or features any personal information about any user or other individuals. However, we cannot guarantee that we can remove all copies of content.
To enable the full enjoyment of the App by all users, you must not extract, scrape, or index any content from the App, explicitly including information about users.
2. Only post content you have the right to
You must not (and must not encourage others to) post content to our App which is in contempt of court or breaches any legal duty owed to a third party (such as a contractual duty, duty of confidence, or right of privacy). You must not collect, store, or share any personally identifiable information of other users of the App without their express permission.
You must not post content to our App which infringes, misappropriates or violates any intellectual property rights (including copyright, database rights, and trade marks).
3. Only use our app for lawful purposes
You must not use our App in any way that breaches any applicable local, national or international law or regulation, or in any way that is unlawful or fraudulent or has any unlawful or fraudulent purpose or effect. This includes the promotion or encouragement of illegal content or activity.
You must not use our App in any way which supports, praises, encourages, shares, or incites dangerous, addictive, or risky behaviour or acts.
You must not support, praise, encourage, share or incite terrorism, organised crime (including gangs and cartels of any kind), hate groups, or child abuse.
You must not use our App to offer sexual services, buy or sell firearms, alcohol, tobacco products, or non-medical drugs.
You must not sell live animals, or co-ordinate the poaching, killing, sale, or trading of endangered species or their parts.
However, exceptions may be made to the above for content posted to our App for the purpose of educating others about such subjects. We recognise that such posts are made to combat such behaviour, but the content must clearly indicate this intent, and users must exercise judgement and ensure intent is clear to all.
4. Do not use our App to harm
You must not use our App for the purpose of harming, or attempting, encouraging, or inciting to harm to anyone in any way. This includes serious threats of harm to public or personal safety, both specific threats of physical harm as well as threats of theft, vandalism, financial harm, and abuse or invasion of privacy.
You must not post any content which contains, or encourages in any way, any form of child abuse.
You must not post any content promoting, glorifying, or depicting in any way self-injury (of any kind), including anorexia, bulimia, or other eating disorders. You must not mock, belittle or otherwise target victims or survivors of the self-injury.
You must not post content which is intended to be (or has the result of being) bullying, insulting, intimidating, defaming, embarrassing, harassing or humiliating any person, or any content which is obscene, offensive, hateful, alarming, discriminatory, inflammatory, upsetting, or causes needless anxiety.
It is never acceptable to attack (in any sense) anyone on the basis of their age, race, ethnicity, national origin, culture, sex, gender, gender identity, sexual orientation, religious affiliation, medical conditions, disabilities, and / or diseases. You must not post content to our App which does so.
Exceptions may be made to the above for content posted for the purpose of educating others about such subjects. We recognise that such posts are made to combat such behaviour, but the content must clearly indicate this intent, and users must exercise judgement and ensure intent is clear to all.
5. Be Safe
You should always be aware of your own surroundings when using our Portfolio.
You are responsible for your own safety and must assess your own abilities.
You should be considerate of other users when you are placing Mementos or creating Routes.
You must not take risks when using the App, nor encourage others to do so, including in the placing and accessing of Mementos, and the creation and following Routes.
You must not threaten, trespass, attempt to gain access to private property, or otherwise infringe the rights of others while using the Portfolio.
6. Be Truthful
You must not post intentionally misleading or deceptive content to our App. This includes posting fake or misleading reviews or ratings.
Although you do not have to use your real name or disclose your identity to us, you must not impersonate any person or misrepresent your identity or affiliation with any person, living or dead. We reserve the right to change your username if we believe it appropriate or necessary, with prior written notice.
You must not give the impression that any content you post to our App emanates from or is associated or affiliated in any way with Memento Social Limited, if this is not the case.
You must not give the impression that any content you post to our App emanates from or is associated or affiliated in any way with other users, individuals, businesses, companies, or other such bodies, without their express permission. This explicitly includes any interactions with existing Mementos via the camera functionalities on the App.
Users are responsible for complying with applicable advertising regulations when using our App to advertise or promote products or services. This includes providing any necessary disclosures for sponsored posts, such as using hashtags like #ad, #sponsored, #partner, or specific disclosure language in the captions. It is the sole responsibility of the user posting such content to ensure compliance with these regulations.
7. Do not post nudity
We do not allow sexually explicit material anywhere on our App, including but not limited to photographs, videos, digitally created or hand-drawn images of people, animals, or characters that display pubic hair, genitals, the anus, or buttocks & breasts, or which feature sex toys or accessories resembling genitalia or appearing in sexual activity.
You must not use our App to threaten to post intimate images of others. We have a zero tolerance policy to any content that displays, advocates for, threatens, or encourages sexual acts with non-consenting parties or features sexualised images taken without a person's consent.
We reserve the right to remove any content that we deem, in our sole opinion, to be in breach of this provision, without prior notice.
However, we welcome organisations and content promoting sex education and reproductive rights, although such content must be clearly marked.
8. Do not spam
You must not transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material, including repeatedly contacting other users for commercial purposes, or any other form of similar solicitation.
We are keen to foster an active community – as such, you must not artificially collect likes, followers, or shares by posting repetitive comments, or offering money or other such giveaways in return for engagement.
9. Do not spread viruses
You must not knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.
10. Our Rights
You must not reproduce, duplicate, copy or re-sell any part of our Portfolio in contravention of the provisions of our Terms of Use or these Guidelines.
You must not use, display, mirror, duplicate, or attempt to trade under or using our name, any of our trade marks, logos, or other proprietary information, or the layout and design of our App or our Website without our express written consent;
You must not, through any means, emulate, replicate, imitate, or impersonate us, including via any email, social media, or newsgroup posting, or in any way using the Portfolio.
You must not attempt to access, search, use, manipulate, amend, or edit any aspect of our Portfolio through the use of any technology or means other than those provided by is or other generally available third party web browsers (including without limitation automation software, bots, spiders, crawlers, data mining tools, or hacks, tools, agents, engines, or devices of any kind).
You must not attempt to decipher, decompile, disassemble, or reverse engineer any of the software used to provide the Portfolio.
You must not attempt to bypass, remove, deactivate, descramble, or otherwise circumvent any technological measure implemented by us or any of our providers or any other third party (including another user), nor attempt to test the vulnerability of any of our systems or networks, or breach any security or authentication measures.
You must not delete, obscure, or in any manner alter any attribution, warning, or link that appears in the App.
What Can I Do?
If you find content which you believe is in breach of these Guidelines or our Terms, you can report this to us at info@mementosocial.com.
We will consider each report on its merits, and shall solely decide what action, if any, it is necessary to take. We are under no obligation to respond to your report, nor to take any action. Please be aware that you may find content from other users on our App which you do not like or approve of, but which does not violate our Guidelines.
You must not misuse our reporting, dispute or appeals channels, including by making fraudulent or groundless reports or appeals. We reserve our rights to suspend or terminate any account you have with us if we, in our sole opinion, consider that you are misusing our reporting, dispute or appeals channels.
Breach of this policy
When we consider that a breach of these Guidelines has occurred, we may take such action as we deem appropriate. We reserve the right to remove any content that we deem inappropriate for the community, even if it is not specifically outlined in these Guidelines.
Failure to comply with these Guidelines constitutes a material breach of our Terms of Use, upon which you are permitted to use our App, and may result in our taking all or any of the following actions:
- Immediate, temporary or permanent withdrawal of your right to use our App;
- Immediate, temporary or permanent removal of any content uploaded by you to our App;
- Issue of a warning to you;
- Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach; and / or
- Further legal action against you.
We may work with law enforcement, and may disclose such information to law enforcement authorities as we reasonably feel is necessary or as required by law, and in order to protect the wider public.
We exclude our liability for all action we may take in response to breaches of these Guidelines. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.
If you are a consumer, please note that the terms of these Guidelines, its subject matter and its formation are governed by the law of England and Wales.
You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.
If you are a business, the terms of this policy, its subject matter and its formation (and any non-contractual disputes or claims) are governed by the law of England and Wales. We both agree to the exclusive jurisdiction of the courts of England and Wales.